Google Play’s new brand, which the astute can also additionally have already noticed in sure elements of the Play Store and elsewhere, is now authentic and a part of Google Play’s “tenth” birthday. To mark the now no longer-actually-correct occasion, Google is giving 10x returned on Play Points for purchases beginning today.
For a brief journey down reminiscence lane, Google Play debuted in March of 2012 — meaning it is now no longer precisely the store’s birthday proper now, however I think the difference among March and July is near sufficient for Google. At the time, Google play become a rebranding of the Android Market whilst consolidating Google’s different media retail efforts, like Google Books, Google Music, and Google Movies, right into a unmarried storefront and platform, collectively with new “Play” branding on the ones different media-precise apps.
Over the years, maximum of these different apps have disappeared. Play Music is lengthy gone, Play Movies have become Google TV (now no longer that Google TV), and simplest Google Play Books hangs on, vestigial as it’s miles for maximum of us. Given what number of elements of “Play” had disappeared, I’ve referred to as withinside the beyond for the branding to be retired in choose of some thing new. But in this now no longer-real birthday, Google has elected to double down, giving Google Play and the Play Store a brand new brand.
The adjusted wordmark, logo, and colors used.
As withinside the case of the Chrome brand rebranding, the brand new Google Play brand is flatter, missing the gradients that formerly implied different dimensions of shaping, and it has barely extra colourful and saturated colours. The shapes for the distinctive elements of the brand have additionally been modified noticeably, ingesting away on the blue to offer a bit extra area for the opposite colours.
I’d argue the brand new brand seems lots extra “balanced” each in phrases of shadeation and the density of detail, and the brand new, extra saturated colours higher suit Google’s different new logos.
The old logo (left) compared to the new one (right).
We’re advised that the details (in particular the begin date) of the now no longer-quite-birthday promo will range from united states of america to united states of america, and you may discover extra at the Play Store’s Play Points page. A few weeks ago, a brand new manner to redeem Play Points for hardware at the Google Store become additionally noticed. It’s now no longer clean if that is associated in any manner to that, however we have got reached out to Google to look if there’s a connection.
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